Dashboards
This is where I keep the views I actually use: what happened, how much, when, and in which slice. The briefing pages are my notes on why and what I would do next. I inspected the Notion hubs on 18 September 2026. The GA4 monthly series still runs through 16 September 2026.
11
Dashboards in this hub
Plus this directory.
20
Metrics inventoried
Includes blanks I am still missing. I have not filled those in as zero.
21,893
Sessions
1 Jul 2025 – 16 Sep 2026. Property total.
28
Form-submit users
Full-window lead proxy. Not the 13,250 key events.
Reporting window
1 July 2025 – 30 September 2026. September is month-to-date.
Latest GA4 date
16 September 2026
Notion contacts, Mar–May
33 events. I would not add these to the 28 submit users.
Live Post Tracker rows
19 captions. Clicks still from the Apr–Jun report extract.
What is moving, and what is broken
Volume
Growth is bursty. January is not a run-rate.
Q1 2026 reached 9,555 sessions, then Q2 fell 66.8% to 3,176. Paid Social plus Paid Other are 38.31% of the window.
Quality
Paid Social is the largest quality problem.
4,773 sessions, 23.63% engaged, 3 seconds. Direct engaged at 65.23%.
Conversion
13,250 key events are not 28 form-submit users.
Notion Conversion Funnel adds 33 contacts across March–May. Those look like event counts, so I would not add them to the 28 unique submitters.
Market
GCC share of users fell through spring 2026.
Notion Monthly Overview: 46.8% in March, 35.2% in April, 24.9% in May. Top country rotated Saudi Arabia → United States → Egypt.
Anomaly
18 August 2026: homepage 146 sessions vs expected 14.
135 of those sessions were from Egypt. I would treat this as a spike, not as GCC demand.
Sources
March channel mix disagrees between my research and Notion.
Direct matches. The organic/social/paid columns in my research look shifted against named Notion sources. Both are shown on Acquisition.
Where to go
I organised this around the Notion hubs (GA4, LinkedIn, Meta), the website inspection, and the 15-month GA4 series. Empty Meta ad tables and Cold To Closed are in the workspace, but I am not treating them as performance dashboards.
Google Analytics
Traffic
How did sessions and users move month by month?
Maps to Notion Monthly Overview plus the 15-month GA4 series from the 17 Sep report.
ga4 · notion-ga4 · report · Jul 2025 – 16 Sep 2026
Sessions · Users · Engagement rate
Google Analytics
Acquisition
Which channels produced volume, and which produced quality or contacts?
Full-window channel scorecard plus Notion Traffic Sources for March–May 2026, including per-channel contacts.
ga4 · notion-ga4 · report · Full window; named-source contacts Mar–May 2026
Channel sessions · Engagement · Contacts (Mar–May)
Google Analytics
Engagement
Did more traffic mean better visits?
Engagement rate and time against volume. Device and in-app quality sit here because they explain the Paid Social trough.
ga4 · report · Jul 2025 – 16 Sep 2026
51.16% engagement · 17s average time · 26.1 pt desktop/mobile gap
Google Analytics
Audience
Who arrived, and did the target market engage?
Geography, device, new vs returning, plus Notion GCC share for March–May 2026.
ga4 · notion-ga4 · report · Full window; GCC share Mar–May 2026
SA 18.2% / 27.37% ER · UAE 2.57% · GCC share 46.8% → 24.9%
Google Analytics
Conversions
What commercial actions were actually counted?
Maps to Notion Conversion Funnel (Mar–May) and the full-window user funnel from the report. The 13,250 key events sit here as a mixed total, not as leads.
ga4 · notion-ga4 · report · Full window user funnel; monthly contacts Mar–May 2026
28 submit users · 33 Notion contacts (Mar–May) · 13,250 key events
What did the Post Tracker actually record?
Live Notion Post Tracker (captions, funnel stage, followers gained) plus the Apr–Jun click totals from my research. Impressions remain blank.
linkedin-notion · report · ga4 · Live rows observed 18 Sep 2026; clicks 28 Apr – 29 Jun 2026
19 captions · 352 recorded clicks (report) · 7 followers gained (report)
Website
Content & pages
Which pages carry traffic, and which carry intent?
Landing-page matrix, blog silence, case-study trap. Website inspection from 17 Sep 2026.
ga4 · website · blog · sitemap · Page metrics Jul 2025 – 16 Sep 2026; IA observed 17 Sep 2026
Homepage 72.1% of views · 0 in-window posts · 12 case studies
Instagram / Meta
What Meta content exists, and what is still unmeasured?
14 organic reel titles from PG Meta HUB. Paid ads and boosting tables exist as empty schemas.
notion-meta · Organic catalogue 9 Mar – 11 May 2026
14 reels · Views unavailable · Paid rows unpopulated
Google Analytics
Comparisons
What changed between two periods?
Quarter, half-year and custom window comparison on sessions, engagement and mix. Partial months stay labelled.
ga4 · report · Any transcribed monthly window
Absolute change · % change · Engagement change
Cross-channel
Cross-channel
Which relationships across sources can I actually see?
Paid volume vs quality, LinkedIn cadence vs Organic Social, GCC share vs traffic, homepage vs proof pages, contacts vs submit users.
ga4 · notion-ga4 · linkedin-notion · website · report · Joined where dates overlap
Relationships, labelled by claim kind
Inventory
All metrics
Which numbers exist, and which are still blank?
Searchable inventory of every KPI I am putting on this platform.
ga4 · notion-ga4 · linkedin-notion · notion-meta · website · report · Varies by metric
Availability · Source · Value
All dashboards
Columns
| Traffic | Google Analytics | Sessions; Users; Engagement rate | PG GA4 Hub / Monthly Overview | Jul 2025 – 16 Sep 2026 | 2026-09-18 |
| Acquisition | Google Analytics | Channel sessions; Engagement; Contacts (Mar–May) | PG GA4 Hub / Traffic Sources | Full window; named-source contacts Mar–May 2026 | 2026-09-18 |
| Engagement | Google Analytics | 51.16% engagement; 17s average time; 26.1 pt desktop/mobile gap | ga4, report | Jul 2025 – 16 Sep 2026 | 2026-09-17 |
| Audience | Google Analytics | SA 18.2% / 27.37% ER; UAE 2.57%; GCC share 46.8% → 24.9% | PG GA4 Hub / Monthly Overview | Full window; GCC share Mar–May 2026 | 2026-09-18 |
| Conversions | Google Analytics | 28 submit users; 33 Notion contacts (Mar–May); 13,250 key events | PG GA4 Hub / Conversion Funnel | Full window user funnel; monthly contacts Mar–May 2026 | 2026-09-18 |
| 19 captions; 352 recorded clicks (report); 7 followers gained (report) | PG LinkedIn Hub / Post Tracker | Live rows observed 18 Sep 2026; clicks 28 Apr – 29 Jun 2026 | 2026-09-18 | ||
| Content & pages | Website | Homepage 72.1% of views; 0 in-window posts; 12 case studies | ga4, website, blog, sitemap | Page metrics Jul 2025 – 16 Sep 2026; IA observed 17 Sep 2026 | 2026-09-17 |
| Instagram / Meta | 14 reels; Views unavailable; Paid rows unpopulated | PG Meta HUB / IG ORGANIC PERFORMANCE | Organic catalogue 9 Mar – 11 May 2026 | 2026-09-18 | |
| Comparisons | Google Analytics | Absolute change; % change; Engagement change | ga4, report | Any transcribed monthly window | 2026-09-17 |
| Cross-channel | Cross-channel | Relationships, labelled by claim kind | ga4, notion-ga4, linkedin-notion, website, report | Joined where dates overlap | 2026-09-18 |
| All metrics | Inventory | Availability; Source; Value | ga4, notion-ga4, linkedin-notion, notion-meta, website, report | Varies by metric | 2026-09-18 |
Metric index
Columns
| Sessions (property total) | 21,893 | GA4 / report | Traffic | available | Monthly rows sum to 21,539 |
| Active users | 18,435 | GA4 / report | Audience | available | 18,383 new |
| Engagement rate | 51.16% | GA4 / report | Engagement | available | 11,201 engaged sessions |
| Average engagement time | 17s | GA4 / report | Engagement | available | Organic Search 42s; Paid Social 3s |
| Form-submission users | 28 | GA4 / report | Conversions | available | Best lead proxy for the full window |
| Form-start users | 313 | GA4 / report | Conversions | available | 8.9% start-to-submit |
| Consultation CTA users | 930 | GA4 / report | Conversions | available | 2,378 event fires |
| Key events | 13,250 | GA4 / report | Conversions | available | Not leads. Careers 97.5% session rate. |
| GA4 revenue | £0 | GA4 / report | Conversions | available | Unjoined to CRM |
| Direct sessions | 8,120 (37.09%) | GA4 / report | Acquisition | available | 65.23% engagement |
| Paid Social sessions | 4,773 (21.80%) | GA4 / report | Acquisition | available | 23.63% ER, 3s |
| Organic Search sessions | 2,461 (11.24%) | GA4 / report | Acquisition | available | 42s average time |
20 rows. Page 1 of 2.
Workspaces that are not performance dashboards
These sit in pipelinegurus HQ. I looked at them so I would not quietly forget they exist. Instagram currently has 14 dated reels, still without view counts.
| Cold To Closed | Course / product workspace | ICP, modules and hooks. No CRM opportunities or revenue series. |
| SBM | Internal workspace | Listed in the HQ sidebar. Not ingested; no KPI claim. |
| Competitors | Internal workspace | Listed in the HQ sidebar. Not ingested; no KPI claim. |
| Social calendars (Sep–Dec) | Planning databases | Operational calendars, not performance dashboards. |