Traffic
Monthly sessions and users from the 17 September GA4 transcription. Notion Monthly Overview agrees with me on March–May 2026 session and user counts. I am missing the rest of September.
21,539
Sessions
Full window. Includes a partial month.
18,703
Active users (monthly sum)
This is a sum of monthly rows, not unique people across the slice.
50.6%
Engagement rate
10,901 engaged sessions.
17s
Session-weighted avg time
Sessions and users
View series as a table
| Month | Sessions | Active users | Coverage |
|---|---|---|---|
| Jul 25 | 2,512 | 2,379 | Complete |
| Aug 25 | 434 | 325 | Complete |
| Sep 25 | 445 | 344 | Complete |
| Oct 25 | 339 | 272 | Complete |
| Nov 25 | 1,013 | 849 | Complete |
| Dec 25 | 1,743 | 1,545 | Complete |
| Jan 26 | 5,657 | 5,060 | Complete |
| Feb 26 | 1,925 | 1,744 | Complete |
| Mar 26 | 1,973 | 1,702 | Complete |
| Apr 26 | 1,716 | 1,454 | Complete |
| May 26 | 716 | 631 | Complete |
| Jun 26 | 744 | 601 | Complete |
| Jul 26 | 799 | 501 | Complete |
| Aug 26 | 1,195 | 1,018 | Complete |
| Sep 26* | 328 | 278 | Partial (1–16 Sep) |
What I noticed. This slice contains 21,539 sessions across 15 month rows. January 2026 is 5,657 sessions when it is in range; August 2025 is 434.
How I am reading it. What stands out to me is how bursty this is. The peaks look purchased or anomalous; the troughs look closer to the Direct floor. A rise in sessions is not automatically a healthier business if engagement falls with it.
What I would look at next. I would budget from the Direct months, not from January. The next thing I would check is the mix behind each spike on Acquisition.
Quarters
View series as a table
| Quarter | Sessions | Engagement rate | Status |
|---|---|---|---|
| Q3 2025 | 3,391 | 55.9% | Complete |
| Q4 2025 | 3,095 | 48.6% | Complete |
| Q1 2026 | 9,555 | 52.4% | Complete |
| Q2 2026 | 3,176 | 42.5% | Complete |
| Q3 2026* | 2,322 | 49.1% | Partial through 16 Sep |
Monthly ledger
Columns
| Jul 2025 | 2,379 | 2,512 | 57.8% | 25s | 4,112 | n/a |
| Aug 2025 | 325 | 434 | 48.6% | 35s | 442 | -82.7% |
| Sep 2025 | 344 | 445 | 52.4% | 28s | 532 | +2.5% |
| Oct 2025 | 272 | 339 | 56.9% | 31s | 283 | -23.8% |
| Nov 2025 | 849 | 1,013 | 59.9% | 17s | 574 | +198.8% |
| Dec 2025 | 1,545 | 1,743 | 40.5% | 9s | 576 | +72.1% |
| Jan 2026 | 5,060 | 5,657 | 52.5% | 12s | 2,262 | +224.6% |
| Feb 2026 | 1,744 | 1,925 | 64.6% | 19s | 1,216 | -66.0% |
| Mar 2026 | 1,702 | 1,973 | 40.4% | 11s | 825 | +2.5% |
| Apr 2026 | 1,454 | 1,716 | 37.5% | 10s | 606 | -13.0% |
| May 2026 | 631 | 716 | 46.5% | 13s | 335 | -58.3% |
| Jun 2026 | 601 | 744 | 50.4% | 12s | 370 | +3.9% |
| Jul 2026 | 501 | 799 | 50.3% | 42s | 633 | +7.4% |
| Aug 2026 | 1,018 | 1,195 | 49.5% | 25s | 372 | +49.6% |
| Sep 2026 MTD (MTD) | 278 | 328 | 45.1% | 21s | 112 | -72.6% |
18 August 2026: homepage sessions 146 versus an expected 14, of which 135 from Egypt. I am not sure yet whether that spike is genuine demand or a tracking / bot event, but I would not read it as GCC pipeline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Volume is not a baseline | Jan 5,657 sessions; Feb 1,925 (−66%). Q1 +208.7%; Q2 −66.8%. | This looks like purchased or anomalous reach, then a reset. | I would not forecast 2027 from January. |
| September is still incomplete | 328 sessions through 16 Sep 2026. | I am missing the rest of the month, so a full-month comparison would understate September. | I am keeping the MTD label on every chart and export until I have a complete month. |