Relationships that survive contact with more than one dashboard. Isolated Notion calendars, empty Meta ad rows and Cold To Closed modules are not here because I could not join them to GA4.
Cross-channel relationships
Paid volume rose while contact quality collapsed
Fact
Acquisition / Conversions
April Paid Social 653 sessions, 0 contacts. Full-window Paid Social 4,773 sessions, 3s, 23.63% engagement.
Buying April-style paid is not producing Notion contacts that I can see.
Email is not a standing channel
Fact
Acquisition
Every transcribed Email session in the 15-month GA4 window sits in April 2026.
An April burst, not a lifecycle engine.
LinkedIn posting volume did not lift Organic Social
Correlation (n=3, unusable)
LinkedIn / Traffic
Tracker rows 1 → 4 → 13; Organic Social 94 / 73 / 74. r = −0.66.
I would not credit cadence for web traffic from this overlap.
GCC share fell while total traffic also contracted
Fact
Audience / Traffic
Mar 1,973 sessions, GCC 46.8%. May 716 sessions, GCC 24.9%.
Spring did not concentrate on Gulf buyers as volume faded.
Homepage absorbs campaigns that proof pages could hold
Fact
Content / Acquisition
Homepage 19,419 views / 16s vs Pricing 177 / 47s.
Distribution problem, not a missing offer.
Notion contacts and GA4 submit users are different objects
Calculated
Conversions
33 contacts in three months vs 28 submit users in 15 months vs 13,250 key events.
I would not add them. I want one commercial definition.
Instagram reels overlap the only Notion GA4 months, without a join key
Hypothesis
Instagram / Acquisition
14 reels 9 Mar–11 May. Paid Social weak in-window. Campaign ID table empty.
A plausible creative source for in-app traffic. I cannot prove the join from the current tables.
Paid mix is 38% of sessions and most of the spikes
Fact
Traffic / Acquisition
Paid Social plus Paid Other 38.31% of 21,893 sessions.
The growth story is media, not compounding content.
Where I would go next
What I noticed
The numbers
How I am reading it
What I would do next
The engines do not reinforce each other yet
Paid spikes; LinkedIn cadence flat vs site social; blog at zero; Meta views blank.
Each channel is still a silo with its own incomplete tracker.
UTMs, one lead definition, proof permalinks. Then I would measure again.
