Pipeline GurusAli Yousef Task

All metrics

Inventory of the numbers I am willing to put on this site. Blank Notion columns stay listed as missing so I do not quietly turn them into zeros.

Columns
Metric inventory
Sessions (property total)21,893GA4 / reportTrafficavailableMonthly rows sum to 21,539
Active users18,435GA4 / reportAudienceavailable18,383 new
Engagement rate51.16%GA4 / reportEngagementavailable11,201 engaged sessions
Average engagement time17sGA4 / reportEngagementavailableOrganic Search 42s; Paid Social 3s
Form-submission users28GA4 / reportConversionsavailableBest lead proxy for the full window
Form-start users313GA4 / reportConversionsavailable8.9% start-to-submit
Consultation CTA users930GA4 / reportConversionsavailable2,378 event fires
Key events13,250GA4 / reportConversionsavailableNot leads. Careers 97.5% session rate.
GA4 revenue£0GA4 / reportConversionsavailableUnjoined to CRM
Direct sessions8,120 (37.09%)GA4 / reportAcquisitionavailable65.23% engagement
Paid Social sessions4,773 (21.80%)GA4 / reportAcquisitionavailable23.63% ER, 3s
Organic Search sessions2,461 (11.24%)GA4 / reportAcquisitionavailable42s average time
Notion contacts Mar–May33Notion GA4 HubConversionsavailableEvent count, not unique users. Does not replace 28 submit users.
GCC user share Mar–May46.8% → 24.9%Notion GA4 HubAudiencepartialThree months only
LinkedIn clicks (report)352My research from Notion trackerLinkedInavailableApr–Jun 2026; 169 on one post
Post Tracker live impressionsBlankNotion Post TrackerLinkedInunavailableI have the column, not the numbers. I have not plotted this as zero.
Instagram reel viewsBlankNotion Meta HubInstagramunavailable14 titles dated; metrics empty
Meta ads spendNo rowsNotion Meta HubInstagramunavailableSchema only
CRM opportunitiesNot in this corpusHubSpot named, not extractedConversionsunavailableCold To Closed is a course, not a pipeline ledger
In-window blog posts0Blog archiveContent & pagesavailableLast original 21 May 2025

How I am reading these sources