Comparisons
Full window (includes a partial month) versus Q2 2026. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-85.3%
Sessions change
21,539 → 3,176
-8.1 pt
Engagement change
50.6% → 42.5%
-88.0%
Paid mix-column change
8,250 → 989
Columns
| Sessions | 21,539 | 3,176 | -18,363 | -85.3% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 18,703 | 2,686 | -16,017 | -85.6% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 50.6% | 42.5% | -8.1 pt | -16.0% | Quality worsened even if volume rose. |
| Direct sessions | 8,013 | 1,148 | -6,865 | -85.7% | This is the floor of the engine. |
| Paid sessions (mix column) | 8,250 | 989 | -7,261 | -88.0% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 2,460 | 456 | -2,004 | -81.5% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 13,250 | 1,311 | -11,939 | -90.1% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -85.3% while engagement moved -8.1 points. Paid mix-column moved -88.0%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -85.3% sessions, -8.1 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |