Comparisons
Full window (includes a partial month) versus Q3 2025. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-84.3%
Sessions change
21,539 → 3,391
+5.3 pt
Engagement change
50.6% → 55.9%
-76.7%
Paid mix-column change
8,250 → 1,924
Columns
| Sessions | 21,539 | 3,391 | -18,148 | -84.3% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 18,703 | 3,048 | -15,655 | -83.7% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 50.6% | 55.9% | +5.3 pt | +10.5% | Quality improved. I would confirm the mix. |
| Direct sessions | 8,013 | 718 | -7,295 | -91.0% | This is the floor of the engine. |
| Paid sessions (mix column) | 8,250 | 1,924 | -6,326 | -76.7% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 2,460 | 421 | -2,039 | -82.9% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 13,250 | 5,086 | -8,164 | -61.6% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -84.3% while engagement moved +5.3 points. Paid mix-column moved -76.7%.
How I am reading it. The later window is smaller and more engaged. That is closer to the July 2026 mix I would rather understand.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -84.3% sessions, +5.3 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |