Comparisons
Full window (includes a partial month) versus Q3 2026 (includes a partial month). An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-89.2%
Sessions change
21,539 → 2,322
-1.5 pt
Engagement change
50.6% → 49.1%
-97.6%
Paid mix-column change
8,250 → 199
Columns
| Sessions | 21,539 | 2,322 | -19,217 | -89.2% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 18,703 | 1,797 | -16,906 | -90.4% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 50.6% | 49.1% | -1.5 pt | -2.9% | Quality worsened even if volume rose. |
| Direct sessions | 8,013 | 1,277 | -6,736 | -84.1% | This is the floor of the engine. |
| Paid sessions (mix column) | 8,250 | 199 | -8,051 | -97.6% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 2,460 | 508 | -1,952 | -79.3% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 13,250 | 1,117 | -12,133 | -91.6% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -89.2% while engagement moved -1.5 points. Paid mix-column moved -97.6%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -89.2% sessions, -1.5 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |