Comparisons
Jul–Dec 2025 versus Jul–Dec 2025. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters0.0%
Sessions change
6,486 → 6,486
0.0 pt
Engagement change
52.5% → 52.5%
0.0%
Paid mix-column change
2,719 → 2,719
Columns
| Sessions | 6,486 | 6,486 | 0 | 0.0% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 5,714 | 5,714 | 0 | 0.0% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 52.5% | 52.5% | 0.0 pt | 0.0% | Quality improved. I would confirm the mix. |
| Direct sessions | 2,222 | 2,222 | 0 | 0.0% | This is the floor of the engine. |
| Paid sessions (mix column) | 2,719 | 2,719 | 0 | 0.0% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 763 | 763 | 0 | 0.0% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 6,519 | 6,519 | 0 | 0.0% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved 0.0% while engagement moved 0.0 points. Paid mix-column moved 0.0%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | 0.0% sessions, 0.0 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |