Comparisons
Jul–Dec 2025 versus Q2 2026. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-51.0%
Sessions change
6,486 → 3,176
-9.9 pt
Engagement change
52.5% → 42.5%
-63.6%
Paid mix-column change
2,719 → 989
Columns
| Sessions | 6,486 | 3,176 | -3,310 | -51.0% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 5,714 | 2,686 | -3,028 | -53.0% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 52.5% | 42.5% | -9.9 pt | -18.9% | Quality worsened even if volume rose. |
| Direct sessions | 2,222 | 1,148 | -1,074 | -48.3% | This is the floor of the engine. |
| Paid sessions (mix column) | 2,719 | 989 | -1,730 | -63.6% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 763 | 456 | -307 | -40.2% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 6,519 | 1,311 | -5,208 | -79.9% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -51.0% while engagement moved -9.9 points. Paid mix-column moved -63.6%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -51.0% sessions, -9.9 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |