Comparisons
Jul–Dec 2025 versus Q3 2025. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-47.7%
Sessions change
6,486 → 3,391
+3.5 pt
Engagement change
52.5% → 55.9%
-29.2%
Paid mix-column change
2,719 → 1,924
Columns
| Sessions | 6,486 | 3,391 | -3,095 | -47.7% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 5,714 | 3,048 | -2,666 | -46.7% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 52.5% | 55.9% | +3.5 pt | +6.7% | Quality improved. I would confirm the mix. |
| Direct sessions | 2,222 | 718 | -1,504 | -67.7% | This is the floor of the engine. |
| Paid sessions (mix column) | 2,719 | 1,924 | -795 | -29.2% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 763 | 421 | -342 | -44.8% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 6,519 | 5,086 | -1,433 | -22.0% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -47.7% while engagement moved +3.5 points. Paid mix-column moved -29.2%.
How I am reading it. The later window is smaller and more engaged. That is closer to the July 2026 mix I would rather understand.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -47.7% sessions, +3.5 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |