Comparisons
Jul–Dec 2025 versus Q3 2026 (includes a partial month). An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-64.2%
Sessions change
6,486 → 2,322
-3.3 pt
Engagement change
52.5% → 49.1%
-92.7%
Paid mix-column change
2,719 → 199
Columns
| Sessions | 6,486 | 2,322 | -4,164 | -64.2% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 5,714 | 1,797 | -3,917 | -68.6% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 52.5% | 49.1% | -3.3 pt | -6.3% | Quality worsened even if volume rose. |
| Direct sessions | 2,222 | 1,277 | -945 | -42.5% | This is the floor of the engine. |
| Paid sessions (mix column) | 2,719 | 199 | -2,520 | -92.7% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 763 | 508 | -255 | -33.4% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 6,519 | 1,117 | -5,402 | -82.9% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -64.2% while engagement moved -3.3 points. Paid mix-column moved -92.7%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -64.2% sessions, -3.3 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |