Comparisons
Q1 2026 versus Q2 2026. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-66.8%
Sessions change
9,555 → 3,176
-9.9 pt
Engagement change
52.4% → 42.5%
-77.2%
Paid mix-column change
4,343 → 989
Columns
| Sessions | 9,555 | 3,176 | -6,379 | -66.8% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 8,506 | 2,686 | -5,820 | -68.4% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 52.4% | 42.5% | -9.9 pt | -18.8% | Quality worsened even if volume rose. |
| Direct sessions | 3,366 | 1,148 | -2,218 | -65.9% | This is the floor of the engine. |
| Paid sessions (mix column) | 4,343 | 989 | -3,354 | -77.2% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 733 | 456 | -277 | -37.8% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 4,303 | 1,311 | -2,992 | -69.5% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -66.8% while engagement moved -9.9 points. Paid mix-column moved -77.2%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -66.8% sessions, -9.9 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |