Comparisons
Q1 2026 versus Q3 2025. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-64.5%
Sessions change
9,555 → 3,391
+3.5 pt
Engagement change
52.4% → 55.9%
-55.7%
Paid mix-column change
4,343 → 1,924
Columns
| Sessions | 9,555 | 3,391 | -6,164 | -64.5% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 8,506 | 3,048 | -5,458 | -64.2% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 52.4% | 55.9% | +3.5 pt | +6.8% | Quality improved. I would confirm the mix. |
| Direct sessions | 3,366 | 718 | -2,648 | -78.7% | This is the floor of the engine. |
| Paid sessions (mix column) | 4,343 | 1,924 | -2,419 | -55.7% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 733 | 421 | -312 | -42.6% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 4,303 | 5,086 | 783 | +18.2% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -64.5% while engagement moved +3.5 points. Paid mix-column moved -55.7%.
How I am reading it. The later window is smaller and more engaged. That is closer to the July 2026 mix I would rather understand.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -64.5% sessions, +3.5 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |