Comparisons
Q1 2026 versus Q3 2026 (includes a partial month). An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-75.7%
Sessions change
9,555 → 2,322
-3.3 pt
Engagement change
52.4% → 49.1%
-95.4%
Paid mix-column change
4,343 → 199
Columns
| Sessions | 9,555 | 2,322 | -7,233 | -75.7% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 8,506 | 1,797 | -6,709 | -78.9% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 52.4% | 49.1% | -3.3 pt | -6.2% | Quality worsened even if volume rose. |
| Direct sessions | 3,366 | 1,277 | -2,089 | -62.1% | This is the floor of the engine. |
| Paid sessions (mix column) | 4,343 | 199 | -4,144 | -95.4% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 733 | 508 | -225 | -30.7% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 4,303 | 1,117 | -3,186 | -74.0% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -75.7% while engagement moved -3.3 points. Paid mix-column moved -95.4%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -75.7% sessions, -3.3 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |