Comparisons
Q1 2026 versus Q4 2025. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-67.6%
Sessions change
9,555 → 3,095
-3.8 pt
Engagement change
52.4% → 48.6%
-81.7%
Paid mix-column change
4,343 → 795
Columns
| Sessions | 9,555 | 3,095 | -6,460 | -67.6% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 8,506 | 2,666 | -5,840 | -68.7% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 52.4% | 48.6% | -3.8 pt | -7.2% | Quality worsened even if volume rose. |
| Direct sessions | 3,366 | 1,504 | -1,862 | -55.3% | This is the floor of the engine. |
| Paid sessions (mix column) | 4,343 | 795 | -3,548 | -81.7% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 733 | 342 | -391 | -53.3% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 4,303 | 1,433 | -2,870 | -66.7% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -67.6% while engagement moved -3.8 points. Paid mix-column moved -81.7%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -67.6% sessions, -3.8 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |