Comparisons
Q2 2026 versus Full window (includes a partial month). An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters+578.2%
Sessions change
3,176 → 21,539
+8.1 pt
Engagement change
42.5% → 50.6%
+734.2%
Paid mix-column change
989 → 8,250
Columns
| Sessions | 3,176 | 21,539 | 18,363 | +578.2% | More volume. I would check whether paid caused it. |
| Users (monthly sum) | 2,686 | 18,703 | 16,017 | +596.3% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 42.5% | 50.6% | +8.1 pt | +19.0% | Quality improved. I would confirm the mix. |
| Direct sessions | 1,148 | 8,013 | 6,865 | +598.0% | This is the floor of the engine. |
| Paid sessions (mix column) | 989 | 8,250 | 7,261 | +734.2% | Likely the spike mechanism. |
| Organic Search column | 456 | 2,460 | 2,004 | +439.5% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 1,311 | 13,250 | 11,939 | +910.7% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved +578.2% while engagement moved +8.1 points. Paid mix-column moved +734.2%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | +578.2% sessions, +8.1 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |