Comparisons
Q2 2026 versus Jul–Dec 2025. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters+104.2%
Sessions change
3,176 → 6,486
+9.9 pt
Engagement change
42.5% → 52.5%
+174.9%
Paid mix-column change
989 → 2,719
Columns
| Sessions | 3,176 | 6,486 | 3,310 | +104.2% | More volume. I would check whether paid caused it. |
| Users (monthly sum) | 2,686 | 5,714 | 3,028 | +112.7% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 42.5% | 52.5% | +9.9 pt | +23.3% | Quality improved. I would confirm the mix. |
| Direct sessions | 1,148 | 2,222 | 1,074 | +93.6% | This is the floor of the engine. |
| Paid sessions (mix column) | 989 | 2,719 | 1,730 | +174.9% | Likely the spike mechanism. |
| Organic Search column | 456 | 763 | 307 | +67.3% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 1,311 | 6,519 | 5,208 | +397.3% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved +104.2% while engagement moved +9.9 points. Paid mix-column moved +174.9%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | +104.2% sessions, +9.9 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |