Comparisons
Q2 2026 versus Q1 2026. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters+200.9%
Sessions change
3,176 → 9,555
+9.9 pt
Engagement change
42.5% → 52.4%
+339.1%
Paid mix-column change
989 → 4,343
Columns
| Sessions | 3,176 | 9,555 | 6,379 | +200.9% | More volume. I would check whether paid caused it. |
| Users (monthly sum) | 2,686 | 8,506 | 5,820 | +216.7% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 42.5% | 52.4% | +9.9 pt | +23.2% | Quality improved. I would confirm the mix. |
| Direct sessions | 1,148 | 3,366 | 2,218 | +193.2% | This is the floor of the engine. |
| Paid sessions (mix column) | 989 | 4,343 | 3,354 | +339.1% | Likely the spike mechanism. |
| Organic Search column | 456 | 733 | 277 | +60.7% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 1,311 | 4,303 | 2,992 | +228.2% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved +200.9% while engagement moved +9.9 points. Paid mix-column moved +339.1%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | +200.9% sessions, +9.9 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |