Comparisons
Q2 2026 versus Q3 2025. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters+6.8%
Sessions change
3,176 → 3,391
+13.4 pt
Engagement change
42.5% → 55.9%
+94.5%
Paid mix-column change
989 → 1,924
Columns
| Sessions | 3,176 | 3,391 | 215 | +6.8% | More volume. I would check whether paid caused it. |
| Users (monthly sum) | 2,686 | 3,048 | 362 | +13.5% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 42.5% | 55.9% | +13.4 pt | +31.5% | Quality improved. I would confirm the mix. |
| Direct sessions | 1,148 | 718 | -430 | -37.5% | This is the floor of the engine. |
| Paid sessions (mix column) | 989 | 1,924 | 935 | +94.5% | Likely the spike mechanism. |
| Organic Search column | 456 | 421 | -35 | -7.7% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 1,311 | 5,086 | 3,775 | +287.9% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved +6.8% while engagement moved +13.4 points. Paid mix-column moved +94.5%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | +6.8% sessions, +13.4 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |