Comparisons
Q2 2026 versus Q3 2026 (includes a partial month). An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-26.9%
Sessions change
3,176 → 2,322
+6.6 pt
Engagement change
42.5% → 49.1%
-79.9%
Paid mix-column change
989 → 199
Columns
| Sessions | 3,176 | 2,322 | -854 | -26.9% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 2,686 | 1,797 | -889 | -33.1% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 42.5% | 49.1% | +6.6 pt | +15.5% | Quality improved. I would confirm the mix. |
| Direct sessions | 1,148 | 1,277 | 129 | +11.2% | This is the floor of the engine. |
| Paid sessions (mix column) | 989 | 199 | -790 | -79.9% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 456 | 508 | 52 | +11.4% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 1,311 | 1,117 | -194 | -14.8% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -26.9% while engagement moved +6.6 points. Paid mix-column moved -79.9%.
How I am reading it. The later window is smaller and more engaged. That is closer to the July 2026 mix I would rather understand.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -26.9% sessions, +6.6 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |