Comparisons
Q2 2026 versus Jan–Sep 2026 (includes a partial month). An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters+374.0%
Sessions change
3,176 → 15,053
+7.3 pt
Engagement change
42.5% → 49.8%
+459.3%
Paid mix-column change
989 → 5,531
Columns
| Sessions | 3,176 | 15,053 | 11,877 | +374.0% | More volume. I would check whether paid caused it. |
| Users (monthly sum) | 2,686 | 12,989 | 10,303 | +383.6% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 42.5% | 49.8% | +7.3 pt | +17.1% | Quality improved. I would confirm the mix. |
| Direct sessions | 1,148 | 5,791 | 4,643 | +404.4% | This is the floor of the engine. |
| Paid sessions (mix column) | 989 | 5,531 | 4,542 | +459.3% | Likely the spike mechanism. |
| Organic Search column | 456 | 1,697 | 1,241 | +272.1% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 1,311 | 6,731 | 5,420 | +413.4% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved +374.0% while engagement moved +7.3 points. Paid mix-column moved +459.3%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | +374.0% sessions, +7.3 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |