Comparisons
Q3 2025 versus Jul–Dec 2025. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters+91.3%
Sessions change
3,391 → 6,486
-3.5 pt
Engagement change
55.9% → 52.5%
+41.3%
Paid mix-column change
1,924 → 2,719
Columns
| Sessions | 3,391 | 6,486 | 3,095 | +91.3% | More volume. I would check whether paid caused it. |
| Users (monthly sum) | 3,048 | 5,714 | 2,666 | +87.5% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 55.9% | 52.5% | -3.5 pt | -6.2% | Quality worsened even if volume rose. |
| Direct sessions | 718 | 2,222 | 1,504 | +209.5% | This is the floor of the engine. |
| Paid sessions (mix column) | 1,924 | 2,719 | 795 | +41.3% | Likely the spike mechanism. |
| Organic Search column | 421 | 763 | 342 | +81.2% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 5,086 | 6,519 | 1,433 | +28.2% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved +91.3% while engagement moved -3.5 points. Paid mix-column moved +41.3%.
How I am reading it. The later window bought more traffic of worse quality. That looks like the Paid Social pattern.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | +91.3% sessions, -3.5 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |