Comparisons
Q3 2025 versus Q2 2026. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-6.3%
Sessions change
3,391 → 3,176
-13.4 pt
Engagement change
55.9% → 42.5%
-48.6%
Paid mix-column change
1,924 → 989
Columns
| Sessions | 3,391 | 3,176 | -215 | -6.3% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 3,048 | 2,686 | -362 | -11.9% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 55.9% | 42.5% | -13.4 pt | -24.0% | Quality worsened even if volume rose. |
| Direct sessions | 718 | 1,148 | 430 | +59.9% | This is the floor of the engine. |
| Paid sessions (mix column) | 1,924 | 989 | -935 | -48.6% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 421 | 456 | 35 | +8.3% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 5,086 | 1,311 | -3,775 | -74.2% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -6.3% while engagement moved -13.4 points. Paid mix-column moved -48.6%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -6.3% sessions, -13.4 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |