Comparisons
Q3 2025 versus Q3 2026 (includes a partial month). An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-31.5%
Sessions change
3,391 → 2,322
-6.8 pt
Engagement change
55.9% → 49.1%
-89.7%
Paid mix-column change
1,924 → 199
Columns
| Sessions | 3,391 | 2,322 | -1,069 | -31.5% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 3,048 | 1,797 | -1,251 | -41.0% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 55.9% | 49.1% | -6.8 pt | -12.2% | Quality worsened even if volume rose. |
| Direct sessions | 718 | 1,277 | 559 | +77.9% | This is the floor of the engine. |
| Paid sessions (mix column) | 1,924 | 199 | -1,725 | -89.7% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 421 | 508 | 87 | +20.7% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 5,086 | 1,117 | -3,969 | -78.0% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -31.5% while engagement moved -6.8 points. Paid mix-column moved -89.7%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -31.5% sessions, -6.8 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |