Comparisons
Q3 2025 versus Jan–Sep 2026 (includes a partial month). An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters+343.9%
Sessions change
3,391 → 15,053
-6.1 pt
Engagement change
55.9% → 49.8%
+187.5%
Paid mix-column change
1,924 → 5,531
Columns
| Sessions | 3,391 | 15,053 | 11,662 | +343.9% | More volume. I would check whether paid caused it. |
| Users (monthly sum) | 3,048 | 12,989 | 9,941 | +326.1% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 55.9% | 49.8% | -6.1 pt | -10.9% | Quality worsened even if volume rose. |
| Direct sessions | 718 | 5,791 | 5,073 | +706.5% | This is the floor of the engine. |
| Paid sessions (mix column) | 1,924 | 5,531 | 3,607 | +187.5% | Likely the spike mechanism. |
| Organic Search column | 421 | 1,697 | 1,276 | +303.1% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 5,086 | 6,731 | 1,645 | +32.3% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved +343.9% while engagement moved -6.1 points. Paid mix-column moved +187.5%.
How I am reading it. The later window bought more traffic of worse quality. That looks like the Paid Social pattern.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | +343.9% sessions, -6.1 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |