Comparisons
Q3 2026 (includes a partial month) versus Q4 2025. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters+33.3%
Sessions change
2,322 → 3,095
-0.5 pt
Engagement change
49.1% → 48.6%
+299.5%
Paid mix-column change
199 → 795
Columns
| Sessions | 2,322 | 3,095 | 773 | +33.3% | More volume. I would check whether paid caused it. |
| Users (monthly sum) | 1,797 | 2,666 | 869 | +48.4% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 49.1% | 48.6% | -0.5 pt | -1.0% | Quality worsened even if volume rose. |
| Direct sessions | 1,277 | 1,504 | 227 | +17.8% | This is the floor of the engine. |
| Paid sessions (mix column) | 199 | 795 | 596 | +299.5% | Likely the spike mechanism. |
| Organic Search column | 508 | 342 | -166 | -32.7% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 1,117 | 1,433 | 316 | +28.3% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved +33.3% while engagement moved -0.5 points. Paid mix-column moved +299.5%.
How I am reading it. The later window bought more traffic of worse quality. That looks like the Paid Social pattern.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | +33.3% sessions, -0.5 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |