Comparisons
Jan–Sep 2026 (includes a partial month) versus Q2 2026. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-78.9%
Sessions change
15,053 → 3,176
-7.3 pt
Engagement change
49.8% → 42.5%
-82.1%
Paid mix-column change
5,531 → 989
Columns
| Sessions | 15,053 | 3,176 | -11,877 | -78.9% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 12,989 | 2,686 | -10,303 | -79.3% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 49.8% | 42.5% | -7.3 pt | -14.6% | Quality worsened even if volume rose. |
| Direct sessions | 5,791 | 1,148 | -4,643 | -80.2% | This is the floor of the engine. |
| Paid sessions (mix column) | 5,531 | 989 | -4,542 | -82.1% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 1,697 | 456 | -1,241 | -73.1% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 6,731 | 1,311 | -5,420 | -80.5% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -78.9% while engagement moved -7.3 points. Paid mix-column moved -82.1%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -78.9% sessions, -7.3 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |