Comparisons
Jan–Sep 2026 (includes a partial month) versus Q3 2026 (includes a partial month). An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-84.6%
Sessions change
15,053 → 2,322
-0.7 pt
Engagement change
49.8% → 49.1%
-96.4%
Paid mix-column change
5,531 → 199
Columns
| Sessions | 15,053 | 2,322 | -12,731 | -84.6% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 12,989 | 1,797 | -11,192 | -86.2% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 49.8% | 49.1% | -0.7 pt | -1.4% | Quality worsened even if volume rose. |
| Direct sessions | 5,791 | 1,277 | -4,514 | -77.9% | This is the floor of the engine. |
| Paid sessions (mix column) | 5,531 | 199 | -5,332 | -96.4% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 1,697 | 508 | -1,189 | -70.1% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 6,731 | 1,117 | -5,614 | -83.4% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -84.6% while engagement moved -0.7 points. Paid mix-column moved -96.4%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -84.6% sessions, -0.7 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |