Comparisons
Jan–Sep 2026 (includes a partial month) versus Q4 2025. An increase is not automatically good. When engagement falls while sessions rise, my assumption is paid.
Swap windows
Reset filters-79.4%
Sessions change
15,053 → 3,095
-1.2 pt
Engagement change
49.8% → 48.6%
-85.6%
Paid mix-column change
5,531 → 795
Columns
| Sessions | 15,053 | 3,095 | -11,958 | -79.4% | Less volume. I would check whether quality improved. |
| Users (monthly sum) | 12,989 | 2,666 | -10,323 | -79.5% | A sum of monthly rows, not unique people across the window. |
| Engagement rate | 49.8% | 48.6% | -1.2 pt | -2.4% | Quality worsened even if volume rose. |
| Direct sessions | 5,791 | 1,504 | -4,287 | -74.0% | This is the floor of the engine. |
| Paid sessions (mix column) | 5,531 | 795 | -4,736 | -85.6% | Paid receded; I would look at Organic Search time. |
| Organic Search column | 1,697 | 342 | -1,355 | -79.8% | This is the highest-quality scalable channel I can see in the full window. |
| Key events | 6,731 | 1,433 | -5,298 | -78.7% | This total mixes hiring and generic actions. I would not treat a rise as leads. |
What I noticed. Sessions moved -79.4% while engagement moved -1.2 points. Paid mix-column moved -85.6%.
How I am reading it. Volume and quality can disagree. I would read the mix columns before calling this growth or decline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Direction needs a quality test | -79.4% sessions, -1.2 pt engagement. | Volume and quality can disagree, so I would not call this growth from sessions alone. | I would carry both numbers into any budget conversation. |