Traffic
Monthly sessions and users from the 17 September GA4 transcription. Notion Monthly Overview agrees with me on March–May 2026 session and user counts. I am missing the rest of September.
3,095
Sessions
Q4 2025
2,666
Active users (monthly sum)
This is a sum of monthly rows, not unique people across the slice.
48.6%
Engagement rate
1,505 engaged sessions.
14s
Session-weighted avg time
Sessions and users
View series as a table
| Month | Sessions | Active users | Coverage |
|---|---|---|---|
| Oct 25 | 339 | 272 | Complete |
| Nov 25 | 1,013 | 849 | Complete |
| Dec 25 | 1,743 | 1,545 | Complete |
What I noticed. This slice contains 3,095 sessions across 3 month rows. January 2026 is 5,657 sessions when it is in range; August 2025 is 434.
How I am reading it. What stands out to me is how bursty this is. The peaks look purchased or anomalous; the troughs look closer to the Direct floor. A rise in sessions is not automatically a healthier business if engagement falls with it.
What I would look at next. I would budget from the Direct months, not from January. The next thing I would check is the mix behind each spike on Acquisition.
Monthly ledger
Columns
| Oct 2025 | 272 | 339 | 56.9% | 31s | 283 | n/a |
| Nov 2025 | 849 | 1,013 | 59.9% | 17s | 574 | +198.8% |
| Dec 2025 | 1,545 | 1,743 | 40.5% | 9s | 576 | +72.1% |
18 August 2026: homepage sessions 146 versus an expected 14, of which 135 from Egypt. I am not sure yet whether that spike is genuine demand or a tracking / bot event, but I would not read it as GCC pipeline.
Where I would go next
| What I noticed | The numbers | How I am reading it | What I would do next |
|---|---|---|---|
| Volume is not a baseline | Jan 5,657 sessions; Feb 1,925 (−66%). Q1 +208.7%; Q2 −66.8%. | This looks like purchased or anomalous reach, then a reset. | I would not forecast 2027 from January. |
| September is still incomplete | 328 sessions through 16 Sep 2026. | I am missing the rest of the month, so a full-month comparison would understate September. | I am keeping the MTD label on every chart and export until I have a complete month. |